Subjects

Marketing

What is Marketing?

Marketing is the study of communications-based processes for influencing targeted audiences. It can start with research and continues through to market segmentation, business planning, and execution, ending with pre- and post-sales promotional activities. While originally seen as a creative industry, the developing nature of marketing in our society has turned it into a social science that utilises aspects of psychology, economics, anthropology, and sociology.

What will I study?

Sample modules:

Advertising Principles

Creativity, Technology, and Innovation

Data Analysis and Microeconomics

Consumer Behaviour and Psychology

International Marketing

Why study Marketing?

Many universities will offer year abroad schemes and work placements so students can gain a better understanding of the industry in practice and gain a more global understanding.

Marketing degrees tend to be quite flexible and are often combined with business, finance, law and economics.

Students usually develop strong written and oral communication skills and increase their ability to mix logic and creativity to meet audience interest.